At Las Vegas Market, Utah-based company Malouf announced the launch of their new category, adding furniture to their already comprehensive bedding lineup. The initial collection includes two complete designer beds, the Blackwell and the Scoresby; two headboards, the Hennessy and the Carlisle; and two bases, the Eastman and the Watson. Each option is available in five fabric options in different colors.
CEO Sam Malouf says adding furniture into the company’s catalog was a natural choice. “We’ve built the manufacturing partnerships already, so for us, it was just about taking the time to create sophisticated designs that match the level of current products. Our designers and research and development team have done an exceptional job.”
Malouf’s furniture program allows customers to get the feel of custom furniture without the wait time. Showcasing furniture in sleep stores enhances the customer experience, adding personality to rows of mattresses. Plus, it enhances the purchasing experience, allowing customers looking to size up mattresses a simple solution. They can select all the products to upgrade in one place and bundle them for free shipping. Their selection will be shipped to their door in a few days, and the competitive prices make it easy to complete a sleep system.
To keep their furniture offerings current and fresh, Malouf will release new pieces and styles seasonally.